In 1985, MKG Consulting started its business with a unique method of conducting feasibility studies on hotels which revolutionised the industry. This method - Constat Marketing - made it possible to associate marketing with financial projections for the first time in order to encourage development of the hotel industry. To date, the company has developed and diversified in several directions to become the leading hotel, restaurant and tourism consultancy in Europe. Over sixty expert consultants collaborate on various projects.

Through its various subsidiaries MKG Worldwide works as much in France as it does abroad and as much for the biggest tourist groups as individual investors. An example of some figures will give you an idea of the importance and variety of the projects carried out by the MKG Group: 400 reports, market case studies, marketing plans, financial evaluations, audits location studies are undertaken every year in order to optimise the repositioning and creation of establishments; 40,000 hotels are surveyed in the database and 1.1 million rooms across the world are analysed every month, providing an up-to-date and accurate picture of hotel activity across the world; 10,000 spot checks are also carried out every year by the quality control department, the first to have developed the quality audit in the European leisure industry.

Moreover, with two publications, HTR Magazine and Hôtel Restau Hebdo, MKG is constantly kept up-to-date with the news of the international tourism industry and contributes articles to analyse development prospects in the sector.

Furthermore, two major events are held every year which enable professionals to meet and discuss product innovations, business strategies and management tendencies of human resources, marketing technology and financial developments. The Hotel Makers Forum in March and the Worldwide Hospitality Awards in November attract great international interest and participation in two of the industry's major events.

Across the different sections of the website, you can find out more details about the projects undertaken by the MKG Group, which has had the same ambition since 1985: to promote rigorous and precise understanding of the evolution of the sector and encourage its development by providing expert knowledge and know-how. Do not hesitate to contact us directly in order to find out more.

Georges Panayotis, Founder & Chairman of MKG Group

Since 1985 MKG Group has made a profession out of knowing the hotel world in all its operational particularities, making it THE European reference to deliver detailed analysis on the market.
Over the years, the database became the number-one source of information worldwide (outside the United States) and today the vast majority of international hotel groups and the most important European and Anglo-Saxon financial institutions, among others, use it to decipher market changes and justify their investments.
Our professional conduct has always been to specilize in marketing, forecasting, valuation, quality control and information. We have always made sure that there will never be any conflict of interest between the various departments of the company nor with our clients. Thus MKG has never played an operational part in hotel management or distribution, in account auditing or assets transactions. The company would never accept any fee for business leads while arranging contacts between partners or business relations. 
Each specialized autonomous department – that together make up MKG Worldwide® :  MKG Consulting®, MKG Database®, MKG Qualiting® - has developed its own exclusive tools : Constat Marketing®, ProAchat®, Hotelcomptset® et Hotelcompset Daily®, Icom Survey®,  Qualiting®, MKG Travel Research®, MKG Hospitality®, Service Network System®… based on personalised software applications that are accessible online in real time. These tools are constantly being improved to provide greater precision and increased reactivity to the analyses. This expertise is recognized and protected by more than 28 international patents that are regularly renewed as the methods evolve.
MKG has thus contributed to bring scientific rigour to the knowledge of the sector, which is demonstrated by the pertinence of its annual forecasts. The company is the only holder of the methods used and no ex-collaborator has the right to claim the ability to use them.